Multi-Touch Attribution Analytics Fusionex.
Unlock the true power of your marketing with Multi-Touch Attribution Analytics by Fusionex Ivanteh. Discover which touchpoints truly drive conversions and maximize your ROI.
Is Your Marketing Data Lying to You?
Traditional analytics give a blurred, incomplete picture that costs you money and growth. Last-click attribution ignores the complex customer journey that leads to conversions.
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Wasted Ad Spend
You're doubling down on channels that get the last click, not the ones that are most influential.
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Inaccurate ROI Calculation
Without proper attribution, you can't accurately measure which campaigns are truly driving revenue.
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Internal Conflicts
Marketing and Sales teams argue over what drives leads without a single source of truth.
What is Multi-Touch Attribution?
Multi-touch attribution is a data-driven method of assigning credit to each customer interaction across multiple marketing channels. Unlike single-touch models, our multichannel attribution modeling reveals how various efforts combine to influence conversions.
Awareness
First touchpoint introduces customer to your brand
Consideration
Multiple interactions across different channels
Conversion
Final touchpoint that leads to conversion
Analysis
Proper credit assigned to each touchpoint
Key Features of Our MTA Platform
Channel Mapping
Connect every touchpoint and visualize all marketing channels within one unified view to better understand influence across the funnel.
Rule-Based & Algorithmic Models
Choose between first-touch, last-touch, linear, time-decay, U-shaped, or data-driven models tailored to your business needs.
Journey Analytics
Analyze how customers interact across multiple sessions and platforms to optimize the customer journey.
Real-Time Dashboards
Our dynamic dashboards show live MTA data to help teams act fast and optimize campaign ROI.
Integration Ready
Seamlessly connect with CRMs, ad platforms, analytics tools, and data warehouses for unified reporting.
Predictive Modeling
Use predictive analytics to simulate and project the future impact of campaigns across touchpoints.
Benefits of Multi-Touch Attribution
Better ROI Insights
Discover which campaigns truly drive revenue across touchpoints and maximize your marketing effectiveness.
Smarter Budget Allocation
Shift spending toward high-performing channels using attribution-backed data instead of guesswork.
Optimized Customer Journey
Identify gaps and friction in the path to conversion and create seamless experiences for your customers.
Cross-Team Collaboration
Align marketing, sales, and finance around a single source of truth with clear, data-driven insights.
Real-Time Decision Making
Adjust campaigns on the fly with real-time attribution insights and stay ahead of the competition.
Scalable for B2B
Perfectly suited for long-cycle B2B sales with complex, multi-stage journeys and multiple decision-makers.
Industry Applications
Our Multi-Touch Attribution solution delivers value across a wide range of industries with customized approaches for each sector.
E-Commerce
Trace product views to purchases to enable sharper funnel analysis and more effective campaign strategies.
Retail
Seamlessly link in-store purchases to digital engagement for complete customer journey tracking.
B2B
Measure lead engagement across webinars, emails, and meetings to boost conversions and nurture business relationships.
Our MTA Process
We make implementing Multi-Touch Attribution Analytics a smooth and structured process with clear outcomes.
Data Collection
Ingest touchpoint data from web, mobile, CRM, email, ads, and offline sources.
Channel Identification
Recognize user paths and attribute activity to known channels with precision.
Attribution Modeling
Apply rule-based or algorithmic multi-touch attribution models to assign accurate credit.
Reporting & Visualization
Display outcomes on customizable dashboards for analysis and decision-making.
Ready to Transform Your Marketing?
Stop flying blind and start understanding the true narrative behind every conversion. Contact us today to schedule your free consultation and see how our Multi-Touch Attribution Analytics can revolutionize your marketing strategy.
Schedule Free Consultation